Samsung has introduced a new consumer OLED TV, the Samsung S95B OLED TV, for the first time in nearly a decade. The new set would go “far beyond what has been available from OLED TVs to date,” according to the manufacturer. The S95B will be offered in two screen sizes – 55 and 65 inches – and will include the same Neural Quantum Processor 4K seen in Samsung’s premium QLED TVs from last years, such as the Samsung QN95A and Samsung QN90A.
S95B also features “an OLED brightness booster and perceptional color mapping to deliver brighter, more accurate highlights and the most realistic, lifelike colors”. LG has been using terminology similar to this to market its future C2 OLED and G2 OLED devices. The S95B is powered by Samsung’s Tizen smart platform, which has been completely revamped for 2022, as well as Samsung’s main audio technologies, Object Tracking Sound and Q-Symphony, as well as Dolby Atmos.
Selected members of the media were given a behind-the-scenes peek at Samsung Display’s QD-OLED panel, which was rumored to be sourced by LG Display, during CES 2022. We haven’t been able to verify such claims, but neither corporation has disputed them directly.
The chances are high that these are the QD-OLED TVs that we’ve been hearing so much about from Samsung, especially given the claims that they’ll be brighter and have higher colour accuracy than existing OLED TVs.
However, some may interpret this as a U-turn by the business, which has long claimed that its QLED products are superior to OLED. Samsung, on the other hand, claims it wants to give customers more options, a concept that allows the company to maintain its steadfast defense of QLED while also extending into the burgeoning OLED TV market.
The pricing indicated in the press release issued to TechRadar has been corrected by Samsung. The 55-inch S95B will now cost $2,199.99 ($200 less than before), while the 65-inch will cost $2,999.99.
Neither set has a release date or even a release window as of yet.
The Samsung S95B is a little more expensive than its competitors’ TVs, at least in the United States. The LG C1 OLED, for example, is available for $1,245 on Amazon for the 55-inch model, and $1,999 on Best Buy for the 65-inch variant. We’ll have to wait and see how the Samsung S95B compares to current OLED TVs until we can get one in for a review — stay tuned.