Sky and Apple today announced a new long-term agreement that will see Apple TV+ launch on Sky Glass and Sky Q later this year, while NOW brings integrated billing and in-app purchases across iOS and tvOS.

Customers in the UK, Ireland, Germany, Austria and Italy will now be able to watch all the most talked-about Apple TV+ Originals - including Trying, the multi-Emmy award-winning comedy Ted Lasso, Slow Horses starring academy award winner Gary Oldman, The Essex Serpent with Claire Danes and Tom Hiddleston plus critically acclaimed documentaries The Year Earth Changed and Tiny World – all in one place through Sky. In line with Sky’s other streaming partnerships, Apple TV+ will be seamlessly integrated into the Sky experience to make content easy to discover and enjoy.

Apple TV+ will be available on both Sky Glass and Sky Q in the coming months. Sky customers in the UK will also be able to access Sky Go on Apple TV devices in mid-2022.

NOW users in the UK will be able to both sign up and purchase any NOW Membership via the NOW app on Apple devices. This will allow for a seamless purchasing experience providing access to the latest movies, critically acclaimed shows and biggest live sports including the new season of Sky Atlantic’s epic Succession.

Sky recently announced expanded deals with ITV, Channel 4 and the BBC and Apple TV+ content will now sit alongside content from the UK’s public service broadcasters and other global streaming partners such as Netflix and Disney+, completing Sky’s TV content aggregation strategy.

The deal also follows the reveal of Sky Glass, the streaming TV with Sky inside. Built on over 30 years of understanding what customers love, it is a TV that only Sky could make.

Dana Strong, Group Chief Executive, Sky said:

“With the addition of Apple TV+ our customers can now enjoy phenomenal shows like The Morning Show, Trying and Ted Lasso, together with our own award-winning Sky Originals, and the best content and apps from our partners, all on Sky Glass, the streaming TV from Sky, or Sky Q, our market-leading Sky box.”

This announcement is part of a wider global agreement between Comcast Corporation and Apple, bringing Apple content to millions more customers across Comcast’s global entertainment platforms, and likewise giving Xfinity TV and Sky customers the option to access their pay-TV programming on Apple TV devices.

Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favourite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries, and series have been honored with 155 wins and 537 awards nominations. Apple TV+ appears exclusively in the Apple TV app, which is available in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com.

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Sky is Europe’s leading media and entertainment company and is proud to be part of Comcast Corporation. Across six countries, we connect our 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content. Following the launch of Sky Glass, we now offer customers our strongest ever line-up of products and services. As well as the new streaming TV with Sky inside and everything integrated, customers can enjoy the award-winning Sky Q with all your favourite channels and apps in one place, and with Sky Go you can now access an even better experience on your devices. Sky TV has new channels, new shows and new deals with Peacock, Paramount+ and more. Sky Mobile was voted Best Pay Monthly and Best Value Pay Monthly network by Uswitch, and with Sky Broadband we’re offering our fastest speeds yet.Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Our new TV and movie studio, Sky Studios Elstree, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years alone. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK’s only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service, brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Sky Cinema is the home of Sky Original films with brand new films launching every month alongside an unrivalled range of the latest cinema releases and on demand library.We believe that we can be a force for good in the communities in which we operate. We’re committed to being Europe’s first net zero carbon entertainment company by 2030 and we’re proud to be a Principal Partner and Media Partner of COP26 – the UN Climate Change Conference. We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for our commitment to diversity, and we’ve set ambitious 2025 targets to continue to increase diversity and representation.  We’re also committed to investing £30million across our markets over the next three years to improve our approach to diversity and inclusion, and to tackle racial injustice.